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7 February 2020

Ford Puma To Join Ford Australia’s 2020 Line-Up To Deliver Customers An Award-Winning Urban SUV

  • The all-new Ford Puma will go on sale in Australia in the second half of 2020, bringing Australian customers an award-winning new-generation urban SUV with next-generation style, unmistakable design, stand-out convenience and technical innovation
  • The fun-to-drive Puma is a new-generation compact SUV created for Australians looking for a practical, smartly-packaged, technologically advanced urban vehicle
  • As Puma joins the new-generation Escape in Ford Australia showrooms later this year, Australian customers will have a choice of the latest generation Ford SUVs for various lifestyles

MELBOURNE, 7 February 2020 – The all-new Ford Puma will be on sale in Ford Australia showrooms in the second half of 2020. The all-new Puma is an urban SUV with fresh design, practicality and technology that will see it join the new-generation 2020 Ford Escape. Together, Puma and Escape bring Australian customers greater choice through Ford’s expanding SUV line-up, which also includes the highly-equipped Ford Endura and the off-road capable seven-seat Ford Everest.

The Ford Puma is a new-generation compact SUV sourced from Europe, crowned What Car? Car of the Year 2020 after a rigorous testing process. The Puma was praised for being, “fun to drive, cleverly packaged and well-priced”, while fuel efficiency and value for money were also factors that contributed to the judges’ decision to award Puma 2020 COTY.

“Puma will appeal to customers looking for a fun-to-drive, stylish SUV that’s loaded with smart tech,” said Kay Hart, President and CEO, Ford Australia and New Zealand. “The Puma is a great opportunity for us to connect with Australian customers in a new way, and we’re excited that it will arrive alongside the new-generation Escape in Australian showrooms in 2020.”

The fresh design of the Puma features a low, sloping roofline for a dramatic, instantly recognisable silhouette, and bucks the trend for wedge-style crossover side profiles with an “anti-wedge” design that features a flatter belt-line to deliver balanced proportions. Ford’s design team created highly emotional surfacing over the distinctively proportioned stance of the vehicle, and alongside the engineering team, delivered uncompromising style, access and load-space.

“From day one we envisioned a vehicle in this segment that was immediately recognisable – and as a result we’ve created a compact crossover unlike anything we’ve ever produced before,” said George Saridakis, director, Interior and Exterior Design, Ford of Europe.

The Puma will join the all-new Ford Escape in showrooms in 2020 to offer Australian customers the latest generation design, technology and capability in varying price points, reflecting the diversity and lifestyles unique to local tastes and demands. With Puma and Escape joining the refined, highly-equipped Endura and the off-road capable, seven-seat Everest in showrooms, Australian customers now have even greater choice and opportunity to choose an SUV that reflects their own personality and spirit.

Further specification and pricing of the all-new Ford Puma will be announced ahead of its arrival in Australian showrooms in the second half of 2020.

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