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25 March 2020

Ford Australia Announces 2019 Gold Master Dealership Awards

  • Ford recognises ten top-performing dealers across its national network
  • Gold Master Dealership awards recognise top achievers in the Ford Guild, a national program to recognise and reward on-going achievement for the combined efforts of sales, service and parts and their commitment to “Go Further”.
  • These collective efforts to uphold exceptional customer service underline Ford’s leadership in J.D. Power’s 2019 Customer Sales Satisfaction Index Study

MELBOURNE, Australia, 25 March, 2020 – Ford Australia has announced its 2019 Dealer Principal Gold Master winners – celebrating ten of its top achieving dealerships across Ford’s national network.

One NSW, one QLD and eight Victorian dealerships were recognised as Gold Master Dealerships following a review of all aspects of their businesses, including customer satisfaction in sales, service, parts processes, staff training and performance.

The Gold Master Dealership award recognises top achievers in the Ford Guild, a national program to recognise and reward on-going achievement for the combined efforts of sales, service and parts and their commitment to “Go Further”.

It also recognises the commitment of each dealership to the training provided by the Ford Academy in relation to product knowledge, processes and professionalism.

The 2019 Dealer Principal Gold Master winners are:

Costa Pappas, Motorama Ford, Moorooka, QLD
Geoff O’Connell, Kinghorn Motors, Nowra, NSW
David Blackwood, Bayford, Epping, VIC
Matthew Fraser, Jefferson Ford, Mentone, VIC
Tim Harkness, Courtney & Patterson Ford, Heidelberg, VIC
Nick Dempsey, Sunbury Ford, Sunbury, VIC
Marcus Norton, Norton Ford, Stawell, VIC
Paul Biti, Biti Motors, Culcairn, VIC
Jon Wainwright, Coffey Ford, Dandenong, VIC
Cameron McLeish, Freeway Ford, Cranbourne, VIC

Kay Hart, CEO of Ford Australia, said the Gold Master Dealerships excelled in all areas by focusing on exceptional customer service

“We know that it isn’t enough just to have world-class vehicles in our dealerships; we need to offer our customers service to match at every step of the ownership experience.”

“Each of our 2019 Gold Master Dealerships had outstanding customer satisfaction scores, and we really saw the effort our winners put into truly understanding their customers’ needs.”

“Ford and our dealer network share a commitment to making sure every interaction with the customer counts, from before a purchase to servicing a vehicle and repurchase. As we keep striving to do more for our customers, it’s great to see these dealers leading the way.”

“These efforts also translated to Ford tying to rank the highest among mass market brands for the J.D. Power 2019 Australia Sales Satisfaction Index (SSI) Study. Independent research data such as this from J.D Power really demonstrates the collective efforts of all our dealers to offer fantastic customer service,” Hart said.

With a score of 835 out of 860 points, the 2019 result saw Ford tie to rank the highest among mass market brands for sales satisfaction. Ford’s result led to a maximum Power Circle Rating of five, which J.D. Power rates as ‘among the best’.

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