MELBOURNE, 12 MARCH 2020 – The connected, highly-contented and fun-to-drive all-new Ford Puma will soon arrive in local showrooms. With the Ford Pass Connect embedded modem in every Puma, in addition to Apple CarPlay and Android Auto smartphone compatibility with wireless smartphone charging1, the all-new Ford Puma combines striking design language and effortless chic with highly advanced technology that makes life simpler and more convenient for Australians.
“The Puma and Escape both show the desire for charismatic, innovative models with a high level of standard equipment, from safety and driver assist technology, for discerning customers who demand both style and substance,” said Kay Hart, President and CEO Ford Australia and New Zealand. “As an advanced, connected urban SUV, the tech-laden Puma will bring life-changing innovations to customers, like the Ford Pass Connect embedded modem.”
Like the forthcoming Ford Escape, the Puma will be sourced from Europe, with Australian and New Zealand customers benefitting from a genuine global model portfolio, giving access to advanced models and features.
The bold, distinctive exterior design of the Puma deliberately sets it apart from a growing SUV crowd. With an expressive face, including instantly recognisable daytime-running lamps, Puma’s smooth sculpted lines, low sloping roofline and pronounced wheel arches are teamed with a sleek silhouette for an athletic yet premium look.
The Puma will join the all-new Ford Escape in Australian and New Zealand showrooms in the second half of 2020, bringing fresh SUV offerings with advanced safety, technology and style. Puma and Escape will join the Ford Everest and Endura as part of a full complement of SUVs in Ford showrooms, bringing Australians greater, more purposeful SUV buying choices, reflecting the growing demand for SUVs that match diverse lifestyles.
Puma model-by-model: elegant, athletic, premium
With three distinctive model lines and an advanced, award-winning EcoBoost powertrain, the 2020 Puma line-up delivers a new-generation of simple, elegant and sophisticated choices for customers, with a fun-to-drive ethos and characterful nature in the DNA of every Puma.
The 2020 Ford Puma Australia and New Zealand line-up consists of:
- Puma ST-Line
- Puma ST-Line V
The Puma exterior is distinguished by 17-inch alloy wheels machine-finished in Pearl Grey, which sets the style direction for the detailed yet cohesive exterior aesthetic. Up front, chrome grille elements emboss the front grille and fog light surrounds, adjacent to the LED headlights, with these elements continued for the side skirts. The rear diffuse and skid plate are metallic grey, with the window surrounds completed in high-gloss black finish.
Fittingly applied across the Puma range is the award-winning 1.0-litre turbocharged EcoBoost three-cylinder engine, teamed with a seven-speed automatic transmission and offered exclusively in front-wheel drive. With 92kW and 170Nm, the Puma’s EcoBoost engine includes high pressure direct fuel injection, twin-independent variable cam timing and fuel saving cylinder deactivation.
Developed by Ford of Europe, the EcoBoost engine is an eleven-time winner of the International Engine of the Year Awards, and brings Puma a fuel efficiency figure of 6.3L/100km1
The versatility of Puma is also evident as the first urban SUV from Ford to be equipped with Selectable Drive Modes. Five Drive Modes can be selected: Normal, Sport, Eco, Slippery and Trail, with a unique graphic display in the instrument cluster indicating the chosen mode:
- Normal: For effortless everyday driving
- Sport: Created for spirited driving
- Eco: Prioritises maximum efficiency
- Slippery: Designed to bring increased confidence on surfaces with reduced grip, such as wet roads, snow and ice
- Trail: Intended to help maintain momentum on soft, deformable surfaces like a sandy beach or powdery dirt road
Puma also offers a comfortable, user-centric interior that delivers liveability and convenience with generous passenger space and cargo capacity. The Puma has a 2588mm wheelbase enabling generous legroom for all occupants. The 60/40 split-fold rear seat can be lowered for greater cargo space of up to 1170 litres, with a generous 410-litre boot space with the second-row seat in place. Security and convenience are also considered, with the Ford-patented liftgate-mounted parcel shelf, which flexes to allow cargo of various shapes and sizes to be held in place, while seamlessly integrating into the tailgate when not in use.
Puma: well-rounded, highly-equipped
The Puma brings a comprehensively equipped SUV that includes standard features not previously offered in an urban-sized SUV from Ford. Underneath the charismatic and style-driven exterior design is a tech-laden array of features, designed to simply enable a seamless digital lifestyle. Safety and driver comfort have also been a primary focus for the Ford Puma, and an essential part of its development for more discerning, selective buyers in a hotly-contested segment for both Australian and New Zealand.
In addition, Driver Assistance Technology, convenience and safety tech as standard on Puma – and across the line-up – includes:
- Autonomous Emergency Braking with Pedestrian Detection1
- Lane Departure Warning Lane Keep Assist
- Traffic Sign Recognition
- Cruise Control
- Driver Impairment Monitor
- Rear Parking Sensors
- Tyre Pressure Monitor
- Emergency Assistance1
- Airbags – driver, front passenger, front seat side and side curtain
In addition, a Park Package is available as an option across the Puma line-up, and includes:
- Adaptive Cruise Control with Stop & Go and Lane Centring
- Active Park Assist with front, side and rear ultrasonic sensors
- Front parking sensors
- Blind Spot Detection (BLIS)
Interior décor: Puma’s panache
The Puma’s interior is designed to effortlessly blend simplistic, elegant lines and functionality with comfort and convenience. The Puma cabin space allows easy entry and egress, before a smartly designed interior featuring tactile surfaces and user-centric layout for the driver, instruments and controls. This includes the convenience of push-button start/stop, in addition to carbon-look appliques for the cluster bezel and instrument panel, complementing distinctive fabric inserts for the doors.
The Puma features a leather-wrap steering wheel, which hosts fingertip control for voice-activated sat-nav and Apple CarPlay/Android Auto commands. Smartphone convenience is also enhanced with wireless charging for compatible devices, with two USB outputs as well as a 12V power outlet adding flexibility for additional device use by passengers or for laptop or tablet support.
Puma’s audio system includes a seven-speaker system with AM/FM/DAB+ radio, with Bluetooth-enabled audio streaming and app compatibility with apps including Spotify, and Waze. The in-built voice-activated sat-nav is accessible via the 8.0-inch full colour centre display. The large, floating screen doubles as a 180-degree reversing camera, aiding Puma’s ability to sneak into tight parking spaces without a hitch.
FordPass Connect brings even greater accessibility, convenience and capability to Puma owners through their compatible smartphone. The FordPass Connect embedded modem is standard in all Puma models and brings several services that are designed to simplify customers’ ownership experience, placing key vehicle information in the palm of their hand. These include access to roadside assistance, the ability to schedule a service online and check their recent service history, their owners’ manual, and even a convenient way to get in touch with a ‘Ford Guide’, who can assist – by phone or email – with any queries about connected services.
Standard interior features for 2020 Ford Puma include:
- SYNC® 3 with voice-activated in-built satellite navigation
- Apple CarPlay™ and Android Auto™ smartphone compatibilityi
- Wireless smartphone charging
- FordPass Connect embedded modem
- FordPass app compatibility
- AM/FM/DAB+ radio
- Bluetooth-enabled audio streaming
- 8.0-inch full colour touchscreen
- 180-degree full colour split-view reverse camera
Puma ST-Line: athleticism and attitude
The Puma ST-Line brings a sporting character to the already dynamic Puma design and look. Instantly recognisable courtesy of a unique front-end treatment, the ST-Line brings a matte-black grille and ST-Line exclusive front bumper, with more aggressive yet restrained fog-light surrounds and muscular detailing.
The Puma ST-Line’s lower stance is achieved by 17-inch machine-finished alloy wheels, housed in colour-code wheel arch surrounds, and a sports suspension tune. The Puma ST-Line look is completed by a larger ST-Line integrated rear spoiler.
Red-stitched interior trim detail is applied to the gear selector, centre console, doors and dash. The driver is presented with a 12.3-inch full colour digital instrument cluster and flat-bottomed steering, which is also finished with red-stitching. In true ST-Line style, paddle-shifters behind the steering wheel and metallic foot pedals are included in the package.
Above the Puma, the Puma ST-Line equipment package includes:
- 17-inch ST-Line machine finished five-spoke alloy wheels
- ST-Line matte black grille
- ST-Line front apron
- ST-Line side skirts
- ST-Line rear apron treatment
- ST-Line rear integrated spoiler
- ST-Line sports suspension
- 12.3-inch full colour digital instrument cluster
- Flat-bottom ST-Line leather steering wheel Race Red stitching
- Paddle shifters
- Race Red stitching on dash, door trim, dash and gear selector
- ST-Line sports seats with red stitching
- Metallic ST-Line foot pedals
Puma ST-Line V: premium sports
The Puma ST-Line V is a new premium equipment grade that sees a sporting, dynamic spirit combined with high-end materials, features and style. The V signifies Vignale, and sees the Puma ST-Line V presented with chrome detailing applied to the window surrounds, as well as front- and rear-end styling treatments. Providing a more stylish look, privacy glass brings a bold contrast to the chrome-finish window surrounds, while 18-inch alloy wheels are exclusive to the ST-Line V.
The ST-Line V also adds leather-accented seating with subtle grey stitching, which extends to the gear selector, centre console, door trims and dash finish. Electronic climate control, 10-speaker B&O Play audio with subwoofer also elevate the cabin experience for ST-Line V occupants. Smart keyless entry is further enhanced with a hands-free powered tailgate, which includes a customisable height setting for smaller spaces.
Above the Puma ST-Line, the Puma ST-Line V package includes:
- 18-inch machine finished 10-spoke alloy wheels
- Chrome detailed grille
- Chrome fog-light bezels
- Chrome window surrounds
- Chrome rear bumper details
- Privacy glass
- Smart Keyless Entry
- Flat-bottom leather steering wheel with Metal Grey stitching
- Leather-accented seating with Metal Grey stitching
- Automatic Climate Control
- B&O Play 10-speaker audio with subwoofer
- Hands-free powered tailgate